LeadDyno Affiliate Marketing Software Reviews 2023: Details, Pricing, & Features

Overview

A fairly traditional beginning can be traced back to LeadDyno. No, I’m talking about the other one, not the one about the garage. The one in which a founder was trying to start one business but ran into a problem that the free market couldn’t solve; as a result, the founder developed some solution to the problem that the free market couldn’t solve. What do you know, by the way? Because that innovation proved to be so beneficial, the plans that had been developed for the initial concept were shelved in favor of this discovery that had been made almost by accident.

The story of how LeadDyno got its start is essentially a variation on that theme. Carson Gross and Brett Owens, two of the company’s founders, needed a way to do affiliate marketing at scale for one of their other startups but were unable to find any tools that met their requirements. As a result, they decided to create their own solution. Carson was familiar with Mike Machado, with whom he had also been discussing the possibility of working together on a project of some kind. The three entrepreneurs were able to successfully bootstrap their way to turning LeadDyno into a successful SaaS business because the stars and their motivations aligned.

LeadDyno has experienced consistent expansion ever since it was first introduced in 2014. The business will have more than 2,000 clients by the year 2020, and the clients’ affiliates will have generated more than 78 million referrals and more than $200 million in sales by that year. However, the sale that LeadDyno made of itself to SureSwift Capital was most likely the largest sale that it has ever generated. This sale is an indication of LeadDyno’s enviable position in the market because SureSwift specializes in purchasing up-and-coming promising SaaS companies with the intention of growing them rather than flipping them for a quick profit or tax write-off. Since SureSwift buys these companies with the intention of growing them rather than flipping them for a quick profit or tax write-off.

The ability of the platform to perform more complex tasks than straightforward affiliate management and tracking is largely responsible for the company’s success. LeadDyno takes things a step further by treating affiliates as extensions of your marketing team and maintaining communication with them regarding new goods and other news. Affiliates can think of the money they make from referrals as passive income; all they have to do is put it up and let it run its course. A straightforward yet profound differentiation from its rivals is that LeadDyno provides e-commerce companies with the tools necessary to assist affiliates in understanding the alternative.

Pros

• You may create the commission structures as simple or as complex as you like;
• There are tons of integrations; automated email marketing tools are included in the package.

Cons

• There is no mobile app for tracking and reporting sales
• Some customers have complained about the quality of service they received

Pricing

The fact that LeadDyno is a product that can be utilized by companies of varying sizes is one factor that has contributed to the company’s level of success. At every level, you get access to every function; the difference between the various subscription plans is determined by the number of visitors to your website (measured in unique visitors). There are four distinct choices available to you:

• Starter, $49/mo. — for websites with up to 3,000 unique visitors per month; visitor, lead, and conversion tracking; unlimited affiliates; e-mail and live chat support

• Plus, $129/mo. — same as above for up to 15,000 unique visitors

• Pro, $99/mo. — for websites with up to 3,000 unique visitors per month; visitor, lead, and conversion tracking; unlimited affiliates; live chat support

• Pro, $349/month — includes everything in the Plus tier, plus a custom domain and the removal of all LeadDyno branding from the site in addition to up to 100,000 unique visitors.

• Premium, $749 a month — includes everything in the Standard plan plus a concierge setup, an account manager, and priority assistance for up to 500,000 unique visitors.

The Finer Points

When you consider all LeadDyno can accomplish for you, it becomes clear what a well-designed and thought-out piece of software it is. It is quite comprehensive and takes into account every facet of managing an affiliate marketing program, from establishing a recruiting and signup portal to managing commissions to handling bulk payouts to executing actual marketing strategies. These marketing capabilities, in addition to a couple dozen integrations, are what actually make a difference in the whole experience.

To get things started off on the right foot, you will need to link your account to the e-commerce platform that you are already utilizing. Maybe not “whatever,” but LeadDyno supports all the major e-commerce platforms, so there’s a good possibility you’re already utilizing one of the following: Shopify, Stripe, BigCommerce, WooCommerce, Wix, Squarespace, Paypal, or Ecwid. The next step is to design your affiliate gateway, and here is where you will begin to see the extent that LeadDyno went to in order to satisfy your needs. When it comes to the look of the portal, you have the option of selecting from pre-made color schemes, inputting the hex codes of the colors that are distinctive to your brand, or even inserting your own custom CSS.

Your affiliates will join in to the portal in order to obtain their personalized links, as well as keep track of their conversions and commissions. You are also able to create a repository of resources for them to use with LeadDyno. These resources include sharable content that they can publish on social media and a variety of banner ads for their websites. These banner ads can be deployed with copy-and-pasteable HTML and already contain their individual referral links. This is one of the few details that demonstrates LeadDyno’s genuine attention to the “marketing” component of the phrase “affiliate marketing.”

Elsewhere on the platform, there are tools for creating automated email drip campaigns—for both customers and affiliates—as well as newsletters for affiliates, which keep them informed of the latest news, product launches, and promotions. Customers can also create their own automated email drip campaigns using the tools on the platform. These emails may be sent out in response to triggers that you designate, such as the addition of a new affiliate, or they may be sent out on a predetermined timetable. For each of them, there is a WYSIWYG editor that enables you to construct your own personalized templates with variables (such as a person’s name or a link to their dashboard) for an experience that is genuinely one of “setting it and forgetting it.” LeadDyno is going to maintain an archive of all of the affiliate newsletters, and each and every one of them is going to be available on the affiliate portal. This means that when new affiliates log in, they will immediately have access to earlier issues of the newsletters.

Additionally, commission structures will need to be created during the setup process (though you can also update and add new ones at any time later). Payouts are not restricted just to a commission on sales of products or services. They can be if that’s the only thing you want to base payments on, but you’ll also have the ability to incentivize your affiliates to send you leads, increase traffic to your website, and convert new customers, in addition to offering product-specific commissions and bonuses. There is also a multilevel marketing function that makes it very easy to organize payouts to your affiliates’ affiliates. Your affiliates’ affiliates can benefit from this feature as well.

In the case of percentages, LeadDyno calculates it based on the product sales, keeping taxes and shipping out of the equation. The possibilities continue, allowing you to establish payments as sales percentages or flat-fees. In addition, you have a lot of leeway in determining the pay schedule, as well as the minimum length of time that must elapse between a sale and eligibility for a commission on that transaction. This is done so that you do not end up paying commissions on things that are sent back or sales that are canceled. In addition to this, you can divide your affiliates into a variety of categories so that the compensation they receive is commensurate with the roles they play.

LeadDyno does more than only monitor the performance of an individual. Additionally, you have the option to build up tracking programs. The platform generates a trackable link for each campaign, which you can use to learn which channels are producing results for you. This feature is useful whether you are trying to make a sale or simply increase the number of people who sign up for your email list. In addition to this, it provides analytics regarding all of the traffic that comes to your website. For instance, it tells you where your visitors are coming from, what page they are looking at, and when they looked at it. If a visitor to your website provides their email address without making a purchase, LeadDyno treats them as a lead and makes them eligible to be added to one of your automated email marketing programs.

Integrations

In addition to the e-commerce platforms that have been mentioned that are supported by LeadDyno, the company has established a number of other connectors with major apps and SaaS solutions.

On the marketing side of things, if you currently have email campaigns running with Mailchimp or Aweber, the integrations offered by LeadDyno will automatically sync the contact information of any new leads and affiliates to those email campaigns. This is a huge time saver. Keap offers connectors with Hubspot, ZohoCRM, and Infusionsoft, so if you want those contacts to be pushed over to another CRM solution, you may do so.

You won’t be successful if you rely solely on your affiliates to drive clients to an online store. LeadDyno collaborates with a number of platforms that are responsible for the management of subscription services and subscription boxes. As a result, you will be able to monitor and keep track of all of your affiliate activity with Chargebee, Chargify, Cratejoy, and Recharge.

And finally, integrations that don’t fit well into any one category are referred to as miscellaneous.

• Klaviyo – Imports leads and affiliates from LeadDyno into Kalviyo, and markets to customers by SMS

• Coinbase — if you wish to pay your affiliates in cryptocurrency rather than cash, you’ll be able to accomplish it with this integration.

• Slack — you can configure notifications of events to display in Slack.

• Zapier – Can’t find an integration with the other applications you’re utilizing? Zapier can help. Using Zapier as the intermediary to complete the task is possibly possible.

• JotForm – If you’d rather use JotForm to collect affiliate signups, you can do so, and LeadDyno will handle the processing of those signups.

Conclusion

It should come as no surprise that LeadDyno is one of the leaders among the affiliate marketing platforms given that the company has been in business for almost eight years. It goes beyond the fundamentals to become almost a complete e-commerce marketing platform in its own right. The software is elevated to a higher level by the fact that clients can upload a wide variety of material and marketing collateral, and that they can involve their affiliates in activities beyond merely providing tracking links to them. Users are able to just let LeadDyno do its job without having to intervene if the software is properly set up and configured. E-commerce vendors may relax while their affiliate network and sales continue to expand thanks to the automatic recruiting of affiliates that the platform provides (by inviting customers after they have made a purchase), as well as the automated marketing it facilitates.